"It's so...SHINY!!!"

Ever so often a product comes along that makes people go crazy. This insanity can be embodied by line-ups outside boutiques and chains, waiting lists that could circle the Earth and kilometers worth of blog space, (which I am about to add to). This ma petite ami's is called a fad. A craze over something that everyone thinks is really great but most of the time turns out to be rubbish after the excitement has settled down and the item's refund time has ended.  Lately, there has been a cultish move towards the new J Brand Houlihan skinny pants. Which are actually just cargo pants that have been slimmed down with scissors and then sewn up again.

OOOOoooh shiny... Oh wait OOOOoooh maatte... 

(HA crack myself up)

'They have been pictured on all the celebs darling so of course they are going to be great.'  Says some creepy old-ish lady wearing top to toe Guess. *shudder*

             

Because really what would we do without celebrities? How would I go about my day without taking inspiration from people with no real style what so ever, that never think outside the big conformity box that they live in? I mean the way they party and eat and talk and party  and be photographed and occasionally use there meagre talent to take millions of dollars out of the economy? I mean why shouldn't I worship them? Why shouldn't I wear what they wear and buy what they endorse but don't use and call them by their first names in public to appear to know them personally? And why the hell is stalking inappropriate?

(If you agreed with those above questions please go immediately to this website 

www.get_a_life/jessica_alba_doesn't_know_were_you_live_nor_does_she_care.com )

At all proms, formal events and dances, there is a huge meltdown if someone is wearing the same thing as you. I mean whispering behind hands, death stares and rushing to the nearest ladies room to gossip about the dared event with girlfriends. If everyone is so wound up about wearing the same thing as someone else, why is there such a frenzy to buy and item that you know everyone already has? For $250 American Dollars (J Brand Houlihans) you can have an item that after a few weeks becomes fashions equivalent of the Ebola Virus, a washed out, been done piece that sits unwanted for years in a sales bin forever after. Why would you want to buy something with so much baggage attached to it?

The truth is, it's all about a moment. A certain feeling washes over the target market as they are told by their breathless fashion hungry assistant that a nearby boutique has fresh stock and regardless of any waiting lists are selling them off the rack. Adrenalin, excitement and the fear that they will all be gone before you are able to hand over their pay check in exchange for a something that will make you a someone. Then the relief when they are finally yours. One of the cool girls that wears theirs so effortlessly and with such confidence. This moment doesn't last long, and before you know it you're leaving the shop with your purchas/es, only to realise that in your haste they forgot to try them/it on and they are two sizes too small. Devastating yes, but really, nothing will stop the victim from wearing them. 

All the queue at Kate Moss for Topshop know this feeling. As well as all the women (maybe even some men) on the waiting list to invest in a Birkin or Kelly bag. They love the way they're accepted by the 'cool group'. How they are envied by there friends and death stared by in the know passers by. They answer one thousand times to the one thousand questions asking "Where did you get those?" 'The Pants' of the season will not last forever in their glory, but their legacy will remain... 

Brand Marketing team: You want shiny thing...

             

Victim: I waaaaant shiiiiiny thing!